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Social Media Manager

Remote - - US
Alarm Full Time

Job Description

Meet Casa, the leading bitcoin and ethereum storage company that offers members unparalleled control over their digital wealth. Our team combines deep security expertise, human-centered design, and exceptional customer service to empower our members and build lifelong relationships with them.

The Role
We are seeking a Social Media Manager to own all things social for Casa. This position is 100% remote and reports to our VP of Revenue.

Casa’s brand reflects our mission to create a future where everyone can truly own and protect their wealth, data, and personal privacy. The Social Media Manager will bring our brand to life across social media platforms as they engage with current members and tell the Casa story to future customers.

The ideal candidate is a bitcoin, ethereum, and crypto enthusiast and avid participant in crypto social channels and groups. They will have experience developing and executing  social media strategies, and representing company brands across multiple channels to support business growth.

Salary Range: $85,500 - $104,500

What you'll do:
You will enhance Casa’s presence across social media platforms by planning, creating, and sharing compelling content. Your work will support Casa’s marketing goals by driving awareness and engagement with potential members, and your interactions with current members will help us forge long-term, happy relationships.

Your daily tasks will include:

  • Managing content across existing social channels (Twitter, LinkedIn, Instagram) and creating strategies for entering new, relevant platforms
  • Creating engaging content (text, images, video) and campaigns, often in collaboration with our in-house design team and/or third parties
  • Engaging with customers, partners, and the public across channels
  • Setting goals and measuring results to assess effectiveness
  • Bringing the Casa brand to life in each channel through strategic messaging and skillful use of our brand voice and visual identity
  • Organizing and hosting virtual events (e.g. Twitter Spaces) to build community and boost brand awareness
  • Providing succinct reporting on and analysis of social media performance 
  • Who you are:

  • You stay on top of the latest social media trends, and you’re constantly looking for ways to translate those trends into business outcomes. You are at your best when you’re helping a brand use social media to build strong relationships with existing customers and to acquire new customers. 
  • Requirements

  • 5+ years experience in social media marketing
  • Successful track record managing social media for corporate brands
  • Experience developing, executing, and assessing strategy across social media platforms; and proficiency in test-and-learn, iterative processes to hone strategic plans
  • Experience managing and creating content across various social platforms including: Twitter, LinkedIn, TikTok, Facebook, Instagram, YouTube, Reddit, Discord
  • Experience ideating, creating, and editing various forms of content (e.g. graphics, blogs, video, social posts)
  • Ability to optimize content strategically to drive results
  • Experience with social analytics and reporting
  • Deep knowledge of bitcoin, ethereum, crypto and familiarity with crypto communities
  • Strong organizational skills and exceptional attention to detail
  • Strong and consistent communication skills
  • Nice to have

  • 2+ years startup experience
  • Experience with virtual events (e.g. Twitter Spaces, IG Live)
  • Experience managing external agencies, freelancers, or production companies
  • Casa, Inc.

    Casa, Inc.

    Casa is the secure home for your bitcoin. We help people around the world secure their bitcoin by holding their own private keys, without the headache and anxiety about losing their funds. Through our intuitive design, robust security, and expert client services & customer support, we give our customers the peace of mind that their bitcoin is safe—for themselves and their families.

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