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Director, Product Marketing

New York
Alarm Full Time

Job Description

 doola, a YC-backed startup in New York City, is just entering our hypergrowth phase, and we're looking for a superstar Product Marketing hire. This is an ultra-high impact role with a real chance to leave a bigfoot-sized footprint in the company. Help us build New York's next unicorn!

About this Role

Key Responsibilities:
Product Discovery
  • Represent the voice of the customer in the product discovery phase by conducting market and user research, analyzing the competitive landscape and consumer trends to inform product development.
  • Partner cross-functionally to define product vision, strategy and contribute to roadmap planning.
  • Go-to-Market
  • Lead Go-to-Market strategies and ongoing customer growth activities to bring new or enhanced consumer products, features and programs to market.
  • Define omnichannel infrastructure, manage, and execute comprehensive marketing strategies for new and existing product initiatives including audience definition, product positioning, communications architecture, and launch strategy.
  • Growth
  • Evaluate product market fit through ongoing user and competitive research, and identify growth opportunities to experiment, optimize or propose changes based on product/feature adoption and utilization rates.
  • Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation.
  • Keep a pulse on the competitive landscape in the financial technology space and incorporate learnings into customer growth initiatives.
  • Partner closely with Brand, Creative and Lifecycle teams by developing briefs to activate marketing strategies, providing thoughtful and insights-driven feedback.
  • Take a data-driven approach to campaign strategy focusing marketing investments on the most impactful outcomes and specific KPIs.
  • Help define and operationalize the Product Marketing function alongside the company’s leadership.
  • About You

  • 5+ years of Product Marketing experience, or managing end-to-end marketing campaigns for acquisition and engagement.
  • Preferred: FinTech, Banking experience particularly in a startup environment.
  • Doola

    Our mission at doola is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.

    We know there's more than just starting a company.  As a founder, you don't have time to waste on paperwork and other tedious tasks just to keep your company running. You have bigger goals.

    That's where we come in. doola handles all of that for you so you can get back to doing what you do best: growing your business.

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