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Director, Performance Marketing

New York
Alarm Full Time

Job Description

doola, a YC-backed startup in New York City, is just entering our hypergrowth phase, and we're looking to make first Performance Marketing hire. This is an ultra-high impact role with a real chance to leave a bigfoot-sized footprint in the company. Help us build New York's next unicorn!

Key Responsibilities

  • Own developing, executing, implementing, effectively communicating SEM digital marketing strategies, direct response campaigns, retargeting efforts, creative and landing page A/B tests, optimization to drive campaign efficiency and scale.
  • Identify Budget and track pacing on weekly, monthly, quarterly goals.
  • Lead the creative optimization utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals.
  • Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance
  • Create and manage a scheduled workflow through all phases of campaign planning to execution.
  • Facilitate and drive launching new SEM marketing campaigns and test channels.
  • Assess campaign performance, identify new opportunities, and manage cost per acquisition targets
  • Work with cross-functional teams, external agencies to execute SEM digital marketing campaigns and deliver insights.
  • Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations
  • Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
  • Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
  • Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals
  • Report overall channel performance on a weekly, monthly and quarterly basis
  • About You

  • At least 5-8 years of SEM digital marketing experience (Fin-tech industry experience preferred)
  • Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads
  • Strong understanding of Web/Mobile App campaign measurement and attribution
  • Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets
  • Self-starter and innovative with a drive to build impactful campaigns
  • Ability to work both independently and co-operatively in a fast-paced environment
  • Well-rounded and passionate about learning more, not only about SEM but also about other areas of customer acquisition and marketing
  • Previous experience managing external vendors
  • Experience handling multiple priorities, creative projects across marketing teams
  • Familiar with digital marketing asset production
  • Doola

    Our mission at doola is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.

    We know there's more than just starting a company.  As a founder, you don't have time to waste on paperwork and other tedious tasks just to keep your company running. You have bigger goals.

    That's where we come in. doola handles all of that for you so you can get back to doing what you do best: growing your business.

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    Director, Growth Marketing (Platform)

    Alarm Full Time

    Job Description

    Applicant Privacy Notice

    Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

    We are looking for a Director of Growth Marketing to join the Ava Labs Marketing team. This individual will be responsible for the overall growth of engineering on the Avalanche Platform. This particular role will be an integral part of our team's efforts to promote current and upcoming technical solutions. 


    • Develop/direct integrated marketing plan for the Avalanche Platform in conjunction with senior management and executive teams
    • Drive top of funnel awareness and brand policies for platform growth
    • Mid-funnel analysis/consideration 
    • Optimize bottom of funnel acquisition and conversion
    • Increase developer retention and re-engagement metrics
    • Design and implement measurement and attribution frameworks
    • Report on financial impact/outcomes of spend allocation
    • Define growth goals and KPIs
    • Guide to team processes as a hands on leader, strategist and individual contributor 
    • Collaborate with departmental leadership and cross functional stakeholders 
    • Interpret, visualize, and create compelling narratives backed with strong data
    • Manage a marketing P/L 
    • Learn and effectively utilize new data driven software tools
    • Create initial strategies for Performance Marketing team 
    • Set direction for what type of messaging will/should be used in various channels
    • Process team input/ideas and make final decisions on direction/execution of project goals while ensuring operational excellence


    • 8+ years of marketing, product marketing, or product management for a technology company. Operating systems or technical platforms preferred
    • Prior experience working in high growth startups or rapidly developing industries
    • Successful track record of marketing technical products for software developers
    • Project management and the ability to lead through influence, not authority
    • Notion 
    • Figma and/or similar wireframing tools
    • Excel and/or Google Sheets 
    • Technical copywriting skills 
    • Comfort with ambiguity and rapid pace of growth/change
    • SQL is a plus

    Base Salary Range: $166,000 - $207,600

    (**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

    #LI-Remote #LI-RP


    Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

    Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.